---
title: "No More False Promises: CCPA’s Crackdown on Misleading Coaching Ads"
date: 2025-04-23
author: "Aditi Rana"
url: https://www.indialaw.in/blog/civil/ccpa-crackdown-misleading-coaching-ad/
---

# No More False Promises: CCPA’s Crackdown on Misleading Coaching Ads

Posted On - 23 April, 2025 •

By - [Aditi Rana](https://www.indialaw.in/author/aditi-rana/ "Posts by Aditi Rana") and [Rahul Sundaram](https://www.indialaw.in/people/rahul-sundaram/ "Posts by Rahul Sundaram")

[![No More False Promises: CCPA's Crackdown on Misleading Coaching Ads](https://www.indialaw.in/wp-content/uploads/Capture-1.png)](https://www.indialaw.in/wp-content/uploads/Capture-1.png)

## Introduction

In a significant move to protect student interests, the Central Consumer Protection Authority (CCPA) has issued strict advisories to coaching institutes across India, directing them to adhere to the Consumer Protection Act, 2019 and the newly introduced Guidelines for the Prevention of Misleading Advertisements in the Coaching *Sector, 2024.*

## New Regulatory Framework

The CCPA’s directive comes amid growing concerns about misleading claims made by coaching centers regarding success rates, faculty qualifications, and guaranteed results. The 2024 Guidelines specifically target deceptive marketing practices that have become prevalent in the competitive coaching industry.

Coaching centers must ensure transparency in all their advertisements and promotional materials.

## Key Provisions of the Guidelines

The Guidelines for the Prevention of Misleading Advertisements in the Coaching Sector, 2024, are designed to enhance accountability and ethical standards in the coaching industry. Key provisions include:

1. **Prohibition of Guaranteed Success Claims**:Coaching centres are barred from making false claimsabout success rates or exaggerating the number of successful candidates,promising guaranteed ranks, selections, or placements in competitive examinations such as JEE, NEET, or UPSC.
2. **Using selective testimonials**:Coaching centres must not use testimonials that do not represent typical outcomes. Advertisements should reflect a fair and balanced representation of student experiences.
3. **Misrepresenting faculty qualifications or experience**: Coaching centres must not hide or omit essential details that could mislead students and parents. Essential details about faculty members must be accurate and not misleading.
4. **Fair Trade Practices**: Centres are required to provide all promised services and ensure timely refunds in case of cancellations or service deficienciesUsing misleading comparisons with competitor institutes
5. **Making false claims about infrastructure or facilities**: Coaching centres must not make false claims about their infrastructure or facilities. All information provided must be accurate and verifiable
6. **Prominent Disclaimers**: All disclaimers must be displayed in the same font size and prominence as other important information

## Recent Enforcement Actions

The CCPA has already begun taking action against non-compliant coaching centers. Several prominent institutes received notices for violations related to misleading advertisements that claimed unrealistic success rates and featured toppers without proper authentication.

In one case, a major coaching center was directed to withdraw advertisements claiming a “100% success rate” when their actual placement records showed significantly lower figures. Another institute faced scrutiny for featuring images of toppers who had never enrolled in their programs.

These practices are seen as violations of various provisions of the Act, including Section2(28) and 2(47) of the Consumer Protection Act, 2019

## Importance of the Guidelines

The guidelines represent a vital step toward preventing the exploitation of students and ensuring that they are not misled by false promises or compelled into unfair contracts. By enhancing transparency and fairness in the sector, these guidelines help students and their families make informed decisions based on accurate and truthful information

## Implications for Students and Parents

These regulatory measures are expected to benefit students and parents by providing more accurate information when selecting coaching programs. The guidelines mandate that all advertisements must include disclaimers about the typical performance expectations and clearly state any conditions attached to promises made. As Parents invest substantial amounts in coaching, often based on misleading information, these guidelines will help the consumer of such services to make more informed decisions based on factual data rather than exaggerated marketing claims.

The coaching industry has shown mixed reactions to the new guidelines. While established institutes have generally welcomed the move toward greater transparency, some centers express concerns about implementation challenges.

## Way Forward

The CCPA’s advisory serves as a clear warning to coaching centres to adhere to the established guidelines and protect the interests of consumers. As the authority continues to monitor and enforce compliance, it reaffirms its commitment to ensuring a fair and transparent coaching sector in India.

Non-compliance could result in penalties under the Consumer Protection Act, 2019, including fines and prohibition orders. The CCPA has emphasized that these measures aim not to restrict business operations but to ensure fair practices that protect consumer interests.

As the coaching sector adjusts to this regulatory framework, students and parents as a consumer can expect greater transparency and accountabilitykey factors in making informed decisions about educational investments. For more details, write to us at: [contact@indialaw.in](mailto:contact@indialaw.in)

Disclaimer - This article is intended for general informational purposes and does not constitute legal advice. Readers should seek specific legal counsel in relation to their individual circumstances.

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# IndiaLaw LLP — Offices & Contact Details

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## General Contact

| | |
|---|---|
| **Website** | https://www.indialaw.in |
| **Primary email** | contact@indialaw.in |
| **Primary phone** | +91 836-9995919 |
| **Contact form** | https://www.indialaw.in/connect/ |
| **Careers (separate channel)** | https://www.indialaw.in/careers/ |


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## All Offices (9 locations across 8 cities)

### 1. Mumbai — Registered Office & Head Office (Apeejay Chambers)

| | |
|---|---|
| **Address** | Apeejay Chambers, Ground Floor, Wallace Street, Fort, Mumbai – 400 001 |
| **Phone** | [022-6924-7400](tel:02269247400) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/mumbai/ |
| **Practice focus** | Litigation · Arbitration · Insolvency & Bankruptcy · Corporate · Banking · Real Estate · IP |
| **Notes** | The HQ. 5 partners based here. Handles PAN-India litigation, arbitration, corporate, banking, IP and real estate practice. Largest team across all offices. |

### 2. Mumbai — Non-Litigation Office (Excelsior, Fort)

| | |
|---|---|
| **Address** | 4th Floor, New Excelsior Theatre Pvt. Ltd., Amrit Keshav Nayak Marg, Fort, Mumbai – 400 001 |
| **Phone** | [022-697-40500](tel:022-697-40500) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/mumbai/ |
| **Practice focus** | Non-litigation only — consultations, negotiations, transactional work |
| **Notes** | Opened 2024. Litigation and arbitration remain at the Apeejay Chambers head office. |

### 3. Delhi

| | |
|---|---|
| **Address** | Flat No. 1107 & 1108, Prakashdeep Building, Tolstoy Marg, Connaught Place, New Delhi – 110 001 |
| **Phone** | (general line: +91 836-9995919) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/delhi/ |
| **Practice focus** | Litigation · Arbitration · Insolvency & Bankruptcy · Corporate · Banking · Real Estate |
| **Notes** | 3 partners based here. Located near the Supreme Court of India, Delhi High Court and other appellate bodies. |

### 4. Kolkata

| | |
|---|---|
| **Address** | Centre Point Building, Room No. 214, 2nd Floor, Premises No. 21, Hemanta Basu Sarani, Opp. Great Eastern Hotel, P.S. Hare Street, Kolkata – 700 001, West Bengal |
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| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/kolkata/ |
| **Practice focus** | Insolvency & Bankruptcy · Commercial & Civil Litigation · Arbitration · Banking Litigation · Real Estate · Labour & Employment · Consumer |
| **Notes** | Advises banks, NBFCs, MSMEs and corporates on transactions and dispute resolution. Works in close coordination with the Mumbai HO. |

### 5. Chennai

| | |
|---|---|
| **Address** | GF-A, 19 Casa Major Road, Egmore, Chennai – 600 008 |
| **Phone** | (general line: +91 836-9995919) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/chennai/ |
| **Practice focus** | Litigation · Insolvency & Bankruptcy · Real Estate |
| **Notes** | Full-fledged office with experienced legal team. Supported by Mumbai HO. |

### 6. Bengaluru (Bangalore)

| | |
|---|---|
| **Address** | INDIALAW LLP, No. 7 Chinnaswamy Mudaliar Road, Shivaji Nagar, Bangalore – 560 051 |
| **Phone** | [080-4167-2444](tel:08041672444) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/bengaluru/ |
| **Practice focus** | Litigation · Insolvency & Bankruptcy · Real Estate · Family Laws · Labour |
| **Notes** | Located near Bangalore High Court. Handles corporate, commercial, banking and matrimonial disputes. |

### 7. Hyderabad

| | |
|---|---|
| **Address** | 403, 4th Floor, Sanatana Ecstasy Building, beside Tanishq Show Room, Himayathnagar, Hyderabad – 500 029, Telangana |
| **Phone** | [040-6666-5166](tel:04066665166) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/hyderabad/ |
| **Practice focus** | Litigation · Banking · Insolvency & Bankruptcy · Real Estate |
| **Notes** | Particularly well known for complex banking matters and real estate transactions. |

### 8. Cochin (Kochi)

| | |
|---|---|
| **Address** | Second Floor, Pulikkal Building, K.K. Padmanabhan Road, Ernakulam North – 682 018, Kerala |
| **Phone** | [0484-3583961](tel:04843583961) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/cochin/ |
| **Practice focus** | Litigation · Insolvency & Bankruptcy · Real Estate |
| **Notes** | Commercial disputes, property litigation, financial-claim arbitrations and real estate transactions. |

### 9. Noida (NCR)

| | |
|---|---|
| **Address** | No. 16 & 17, Silver Offices, 17th Floor, Wave One, Sector 18, Noida – 201 301 |
| **Phone** | (general line: +91 836-9995919) |
| **Email** | contact@indialaw.in |
| **Page** | https://www.indialaw.in/noida/ |
| **Practice focus** | Aviation · Insurance · Mergers & Acquisitions · Corporate |
| **Office head** | **Mr. Dinesh Gupta** (joined August 2025 to lead and expand the corporate practice) |
| **Notes** | Newest office. Sector-focused on highly regulated industries serving NCR-based clients. |

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## Quick-Dial Phone List

| Office | Phone |
|---|---|
| Mumbai HO (Apeejay) | 022-6924-7400 |
| Mumbai Excelsior | 022-697-40500 |
| Kolkata | +91 33 4813 1001 |
| Bengaluru | 080-4167-2444 |
| Hyderabad | 040-6666-5166 |
| Cochin | 0484-3583961 |
| **General / Marketing line** | **+91 836-9995919** |

Delhi, Chennai and Noida route through the general number.

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